Some interesting experiments on color psychology

• Color effects the feeling of time:

Two experimenters were asked to enter into two rooms to experience 1 hour, but there were no clocks in the rooms. One room was painted and all furniture in red and another in blue. The result was: the person in red room went out when 40-50 min later; but the person in blue room stayed in the room about 70-80 min.

• Color has weight:

For example, sky blue is light color but dark brown is heavy color.

A box in white has the same psychological weight with the actual weight.

The psychological weight of box in yellow has 10% more than the actual weight;

if in black, it will have 80% more than real.

• Advancing color & Receding colors

Advancing color: Colors which seem to move forward in the reader’s vision usually are warm colors, such as red, orange and some yellow.

Receding colors: The colors seem to move back. Usually are cool colors, such as blue, green and violet.

In research, blue vehicles have highest rate of traffic accidents. Because blue is receding color which looks more far away than actual distance.

• Color effects appetite:

In experiments, the results show the red, yellow could give people a good appetite, by compared, purple or dark green will make people loss appetite. Therefore, the Purple Potato(Solanum tuberosum) is good diet food.